GM. This is Scrubs - the daily newsletter that's so entertaining, you'll forget you're actually learning something. We’re like TikTok, but, for Aesthetics.

I’m currently writing this while sitting on my couch. I’m in the West Village and for the first time in weeks, the sun is SHINING.

Here’s what we’re serving up today:

• Criminal Med Spa owners in Texas 🤠

• Med Spa market cap is projected to be ~$64 Billion by 2032 🚀

• Meme of the Dayyy 😵‍💫

Okay, let’s get to it.

Criminal Med Spa owners in Texas 🤠

Let me explain.

The so-called “Zoom Boom” has led to more locations offering services such as Botox, Laser Hair Removal, and Hormone Therapy. Turns out, helping people feel better about themselves is a lucrative industry. Whoda thunk?

During the last 3 years, an increase in virtual meetings has led to millions of people sitting at home, staring at their faces. This is one of the reasons why you can find Botox on dam near every street corner in major cities (maybe I am biased, I use to live in LA).

Unfortunately, in Texas, many Med Spas are not (technically) legal.

According to JD Supra, illegal Med Spas have become a dime a dozen in our Lone Star state. How ‘Outlaw‘ of them.

However, it’s not as sinister as it sounds.

Here is the big criminal act.

Med Spas must be registered as Professional Associations (PAs), Professional Limited Liability Companies (PLLCs), or through a general partnership with a licensed physician. These are the only acceptable legal entities for Med Spas (at least in TX).

However, the biggest problem is that Med Spas can only be owned by a physician who is licensed to practice medicine in Texas.

Many new spots popping up are owned by people who are not doctors. Eek. 

One popular workaround is a medical director.

Medical directors are licensed physicians who ‘oversee’ the Med Spa. Essentially, they own it (on paper) so that a non-physician can run the business. Then, they split the profits - typically 90/10.

Hopefully, this makes its way to some of these lawbreakers in Texas before Uncle Sam comes after them. 👀

The Med Spa industry is projected to be worth $64 Billion by 2032 🚀

Business is booming.

The Med Spa market is expected to grow at 13.8% per year - for the next 7 years.

In contrast, this year (2023), “Paper Wholesaling in the US” is projected to grow by -14.7%. Sorry, Dunder Mifflin.

Although Med Spa growth sounds like sunshine and rainbows - it also means competition is coming, fast. 🙃

So you're asking what you should do. Great question. Building relationships and developing loyal customers should be at the top of your to-do list.

Special deals for repeat customers are a good place to start. We are all creatures of habit - make visiting your Med Spa a customer habit.

With RepeatMD you can turn your brick-and-mortar business into (almost) an e-commerce experience. Imagine waking up to a notification that you sold $5k worth of Emscult NEO treatments - while you were asleep. RepeatMD allows that to happen. Pretty neat.

Daily Meme Injection

That’s a wrap for today.

Tune in tomorrow to see why Allergan (owner of Botox) sold to AbbVie for $63 bn.

Thanks for reading,

Miles ✌🏽